E Commerce is Quick Commerce
Article link:
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Extract from the article:
E-commerce, led by quick-commerce, has emerged as the fastest-growing channel in Q2 for FMCG companies, according to The Hindu BusinessLine. The article highlights that SENSEX is the fastest-growing channel for these FMCG companies. Notably, this channel is also experiencing rapid growth globally for these companies.
In a tech-savvy move, FMCG giants like Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are utilizing real-time data exchange and demand forecasting to prevent stock-outs at quick-commerce (Q-comm) platforms such as Blinkit, Swiggy Instamart, BBNow, and Zepto.
My Take:
A. F - Commerce
The concept of "F-Commerce" proposed in one of my previous blogs seems to align perfectly with the current dynamics of e-commerce growth in the FMCG sector. Mukesh Ambani's innovative approach to creating a hybrid model of e-commerce resonates with the rapid expansion of online channels like quick-commerce. This shift towards a new paradigm in commerce reflects the need for agility and adaptation in a fast-paced market.
B. ARE YOU FAST?
In the blog emphasizing speed and agility in business, the mentioned scenario where fast overtakes slow is vividly playing out in the FMCG industry's adoption of quick-commerce channels. Companies embracing real-time data exchange and swift demand forecasting are positioning themselves to outpace competitors. The urgency to register and act swiftly highlighted in the blog is mirrored in the proactive strategies adopted by FMCG giants to leverage technology for efficient stock management.
Call to Action:
To the FMCG companies mentioned in the article, I urge you to continue innovating and collaborating with tech-driven solutions to stay ahead in the dynamic market. Embrace the agility advocated in the concept of "F-Commerce" and prioritize speed and adaptability in your operations to thrive in the evolving landscape of e-commerce and quick-commerce.
With regards,
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