02 May 2019
To Fend Off Reliance Threat, Flipkart Turns To Kirana Stores For Smartphone Sales
https://lnkd.in/fc4FxUr
Highlights :
After Reliance came up with its hybrid online-offline model to foray into e-commerce segment, now Walmart-owned Flipkart is also looking to follow the same strategy and use convenience stores for expanding its business.
While the ecommerce giants Flipkart and Amazon are struggling to comply with the new rules, Mukesh Ambani-led Reliance is looking to increase the competition in the sector through its hybrid model.
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Reliance calls it F Commerce ( Future Commerce ) - in order to bypass proposed E Commerce Policy
For detailed game plan, read :
Who needs Fulfillment Centres [ FC ] ? Not Reliance Retail
https://lnkd.in/fS8yBkY
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